KUALA LUMPUR: Tealive, under the ownership of Loob Holding Sdn Bhd, is extending its reach to the United Arab Emirates, having forged a master franchise agreement with Dubai-based conglomerate Eureka Restaurant and Café.
The deal, which aligns Tealive with a powerful player in the UAE’s dynamic food and beverage landscape, promises to introduce the brand’s unique offerings to a new and culturally rich market.
Bryan Loo, Loob Holding’s founder and CEO, emphasized that this partnership is poised to serve as a vital gateway for Tealive’s ambitions in the Middle East. The collaboration was facilitated by Ernst & Young Malaysia, which acted as the mergers and acquisitions adviser.
Abdulwahab Ilyas Galadari, representing Eureka, detailed plans for the first flagship store in Dubai by early 2025, followed by expansions into major cities within the UAE, underscoring their commitment to making Tealive a household name in the region.
