Introduction of AI Granny Daisy
A British mobile network provider has introduced a groundbreaking way to combat scam calls. O2 has created an AI-driven tool designed to engage scammers in long conversations, distracting them from targeting potential victims.
Daisy’s Mission: Wasting Scammers’ Time
Meet Daisy, O2’s AI-powered “granny” designed solely to waste scammers’ time. Her mission is simple: keep the crooks chatting for as long as possible. This virtual character’s endless chatter helps reduce the number of scam calls reaching real people, as the longer they stay on the line, the fewer calls they can make.
How Daisy Works: Engaging and Distracting
Daisy operates using several AI models that transcribe, analyze, and interact with scammers in real time. This enables her to carry on seemingly genuine conversations, keeping the caller unaware that they are speaking to an AI. Whether discussing knitting or her cat’s latest antics, Daisy steers the conversation far from the scam topic.
Raising Awareness and Protection Efforts
Through this, O2 aims to raise awareness of fraud and thwart those preying on vulnerable individuals. The network encourages users to report suspicious activity to 7726, helping block fraudulent numbers and improve overall protection efforts.
Growing Concerns About Fraud in the UK
With almost 70% of the UK population worried about fraud, and one in five Britons encountering scams weekly, O2’s initiative helps protect users while wasting the scammers’ precious time.
